Use cases
Entertainment
Banks
Entertainment
The problem
George is running a reputed web magazine and wants to send Promotional Viber messages to his subscribers in order to measure in detail his campaign effectiveness and always struggles to find out who exactly interacts with his messages and if the messages were effective enough to trigger his audience.
Analysis of the problem
When people send Viber campaigns, all they can receive is a delivery report, which informs the sender about the total number of recipients.
This is problematic as:
You need as much data as possible for your customers to form a valuable database.
Open-ratios alone are not as effective as you would hope.
Routee's Solution
Routee’s URL Tracker has come to provide George detailed information about the effectiveness of marketing activities and campaigns. Now George can place a URL Tracker to each Viber message that leads to a specific webpage and tracks customer behavior.
You need a platform that:
Gathers user information based on IP addresses, such as:
• Person tracking
• Click tracking (e.g. time, date)
• Device information (e.g. iPhone)
• Browser tracking (e.g. Google Chrome)
• Geo reports
Places unique URL Trackers on SMS, E-mails, Viber and WhatsApp campaigns.
Routee can
Customize your short link (Branded links are optional).
Increase your website traffic with URLs that lead to it.
Convert recipients into website visitors and actual purchases.