Real case
example #1
Make the best
of your customers!
The problem
Altering your products within your e-shop regularly, either by adding new ones or by offering discounts on existing ones. In order to inform all your contacts about these alterations, you have to send email campaigns. However, all of your recipients don’t have the same interests, just like Mary, who she doesn’t interact with your email campaigns and even hits the “unsubscribe” button from your list after a certain point.
The solution
Routee automatically sends to each recipient only relevant offers and updates, by remembering the items Mary searched for and spent time browsing!
The problem
Yes but, what if Mary isn’t accustomed to interacting with emails because she considers such communication as more professional?
The solution
Routee is aware of that and since it has already profiled Mary, automatically decides to send the message via the optimal way! A message through Viber or SMS, including a link that leads to a landing page, will be on her way!
Analysis of the problem
The real problem is that when you send messages without
profiling your recipients, you get to send irrelevant content
that will probably end up in their trash bin.
This occurs as your customers:
Want to be informed only of products they are really interested in (relevant content), since they are receiving a host of messages on a daily basis.
Feel special when they sense you can relate to their needs, acting as a real salesperson in a physical store that knows them for years.
Have their own habits and interests, prefer to communicate through a certain channel and are likely to interact better and faster when a message is been transmitted in their own “special way”.
Routee’s Solution
You need a platform that:
Measures the results of your communication
Understands which consumer reacts to each media channel separately
Automatically learns the behavior of your consumers (machine learning)
Allows you to create workflows so as to automate sales, up and cross-sales procedures
Communicates the correct products to the proper audience at the right time
Routee can:
Create the purchasing profile/persona including habits, patterns and buying history of your customers.
Document the customers’ interaction history and decide the proper channel to communicate with them (SMS, Voice, Viber, Email).
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Real case
example #2
Sky-high sales
in less than a minute!
The problem
You have a female t-shirt, XS size, in large stock and want to sell it as soon as possible so you can utilize the space for your new collection. You decided to send an email campaign to all your customers, offering the t-shirt with a 50% discount. Yes but, Jessica is not an XS size and she is more into dresses.
The solution
Routee can automatically segment your customers and send a message only to those that fulfill the requirements (women, XS size, t-shirt lovers). In addition, Routee platform will send the message to your audience using the appropriate communication channel (SMS, Viber, Voice, Email), according to each recipient’s preferences.
Analysis of the problem
The real problem is spending time and effort on sending
messages without profiling your audience,
ending up without the desired results that will sky-high the sales.
This occurs as your customers:
Receive a host of messages and wants to be informed only of the products and services they are really interested in, to save time and energy.
Are keen on receiving personalized messages that perfectly match their interests.
Need to feel that you take special care of them and keep them in your mind once an offer they would really appreciate comes up.
Routee’s Solution
You need a platform that:
Assesses the outcome of your communication
Figures out which consumer reacts to each media channel separately
Automatically grasps the behavior of your consumers (machine learning)
Enables you to design and activate workflows that automate sales
Sends only relevant content to the appropriate audience
Routee can:
Profile your customers and categorize their preferences, habits, patterns and purchases.
Decide the most appropriate communication channel for each and every one of your customers, so as to achieve maximum results.
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Real case
example #3
An Image
is a thousand words!
The problem
The use of SMS, one of the most direct and efficient communication channels, can be very helpful to advertise your products and boost your revenues. But, what if Bruce receives an SMS about a new pair of shoes without being able to visualize them and deletes the message?
The solution
Every recipient has his/her own interests and interacts according to his/her character and preferences. As Routee is aware of these requirements, it enables you to send an SMS message that includes a hyperlink and leads to a landing page, aiming to convert visitors into customers, while offering insights and full analysis on each visitor’s actions. What’s more?! The platform can automatically re-route your message through a different channel of communication (Viber, Email), in case a recipient doesn’t receive the SMS in a specific period of time (failover).
Analysis of the problem
The real problem is that “plain” SMS
cannot depict the products you want to promote,
causing your campaigns have to poor results.
This occurs as your customers:
Want to experience the product, to see it before purchase it. After all, an image depicts 1000 words!
Are used to receiving advertisements while using various apps and therefore are accustomed to such communication.
Tent to interact through a certain communication channel that suits them better.
Routee’s Solution
You need a platform that:
Converts more SMS recipients, by including hyperlinks that lead your visitors to personalized landing pages, with the sole objective of completing their purchases.
Provides you with detailed reports on the number of SMS read, along with the actions that took place by your landing page visitors.
Maximizes the successful delivery of your promotional message, choosing a different communication channel (Viber, Email) in case SMS cannot be delivered.
Enables you to schedule automated workflows according to your campaigns’ recipients’ interactions.
Routee can:
Enhance your SMS campaigns and increase your sales and revenues.
Receive detailed insights regarding the visitors of your e-shop, after sending them a promotional SMS.
Decide the best failover channel in case an SMS cannot find its recipient.
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Real case
example #4
The value and the benefits
of advertising
The problem
You decided to promote your e-shop on two TV channels for better results. To maximize your advertising actions, you offer a special gift to a participant on a lucky draw. People interested in the draw, will have to send an SMS or call the company to express their interest. Yes but, will Dora, the Marketing Manager of your company, be able to provide you with insights regarding the source of the participants? Will she be able to tell you which TV channel was the best choice for your campaign and save you money for the next?
The solution
Routee has you covered! It can provide you with 2 Virtual Numbers, one for each TV channel, able to record every inbound call and SMS message, in order enlighten you about the efficiency of each of your advertising campaigns.
Analysis of the problem
The real problem is when you invest money
in advertising and don’t know what you really earn in return.
This occurs as your customers:
A simple and effective evaluation procedure hasn’t been set, exposing you to unnecessary expenses.
The existing evaluation methodologies are often expensive and complicated.
The lack of specialized knowledge is a common phenomenon.
Routee’s Solution
You need a platform that:
Measures the effectiveness of different communication channels, low-cost and simply
Decreases your advertising expenses while increases their efficiency
Maximizes your ROI
Allows you to create workflows that will follow the reactions of your audience, automating your sales, up and cross-sales actions
Routee can:
Provide you with the essential tools to identify what works better for your company and brings in revenues.
Provide you with very simple and cost-effective solutions opposed to complex evaluation procedures.
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Real case
example #5
Keep your costumers informed and reassured
The problem
Consumers are receiving huge amount of information daily. Furthermore, every minute spent is valuable. Most of the times those two factors, make them forget really critical responsibilities, such as management or collection of information. Such responsibilities might be an installment of a loan. However, not all loan consumers have the same need for information. For instance, one may be wondering when he should pay the following installment while others may be wondering how many installments left to pay off the loan in order to schedule his future purchases.
The solution
Embracing this urgent need, Routee enables you to fully inform your costumers about their loan status by delivering them reports every time they pay an installment regarding their needs and preferences.
Analysis of the problem
The real problem is that it is impossible to assist all your customers whenever they are in a need of some valuable resource information, such as time and employees, are spent in order to answer calls, to reply to emails or sent reports.
This occurs as your customers:
Want to be informed and get updates of their loan’s status anytime
Feel special when they get personalized reports
Need to be 100% satisfied by your aftersales services.
Routee’s Solution
You need a platform that:
Can be easily integrated to your CRM.
Grasps your costumers’ behavior without any human interference.
Delivers personalized messages automatically in the right channel and at the right time.
Provides you with detailed reports on the number of messages sent.
Keeps your costumers satisfied and increases their commitment to your brand.
Routee can:
Document your customers’ preferences and decide the proper channel to communicate your reports, regarding the type of the information they want to receive.
Create loyal customers
Provide you with very simply and cost-effective solutions opposed to complex segmentation procedures.
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