Text & Voice Messaging, an unbeatable combination
Why are so many companies using SMS campaigns or voice messages these days? Stop asking yourself why! The answer is simple: they both land on an “accessory” that is very popular regardless of age, location or income; text & voice messaging are phone-based communications. Remember the last day you didn’t use your phone, that being either a mobile phone or a land-line one. You can’t, right? That’s the point.
Communication continues to evolve as technology evolves, offering more options than ever before. Thus, more and more managers are becoming interested in how the new communication tools could benefit their companies.
Text messaging has several powerful advantages.
Text messages get read (check the statistics!)
It is immediate and personal
Can be delivered everywhere (as long as your provider can guarantee so)
Doesn’t require an Internet connection
Allows you to communicate when face-to-face or phone conversation is not possible
SMS is a store-and-forward service
Texting integrates with CRM
Additionally, the benefits of Voice messaging are also hard to ignore.
Personalized messages
Friendly character
Consistency
Flexibility
Potential for interactivity
Wide application
Deep penetration in an elder audience, not so mobile-driven
Excellent geo-location targeting options, ideal for local events, offers, etc.
But why use each tool separate? It’s almost impossible to select one communication medium that can support all your business needs. So instead of choosing between the two, why not combine them? The two technologies are not mutually exclusive. You can’t build a house with just one tool so what makes you think that you can have your business thrive with just one form of communication?
There’s no reason why text and voice messaging can’t work together. Texting provides more reliability whereas voicing provides a more human interaction. Text messaging is ideal for short messages while voice messaging can “narrate” a longer story. They both offer limitless market potentials. The combination of texting and voicing conversation leaves room for exceptions, customizations, follow up questions etc. Both media can perfectly integrate into any marketing campaign. Before customers decide whether to delete or keep an SMS or listen to a voice message, they’ve already consumed its content! The personal nature of mobile phones makes them extremely powerful marketing tools.
When you’re operating a business, you need the flexibility to choose the most effective way for your communication strategy. Businesses need a reliable, secure, direct and quick way to communicate with their customers. If you need truly valuable items to add in your communications toolbox, check out and learn more about Routee’s services and products.