Customer segmentation tools are an important part of any marketing strategy. As companies grow, they often need automation tools to become more efficient. But, successful marketing automation depends on how well you segment your lists.

When done right, this can have a significant impact on ROI. Sending relevant messages helps you avoid sending non-relevant messages. Meaning, you’re not wasting time and money on ineffective communication. Let’s look at the importance of customer segmentation tools in automation.

Why are customer segmentation tools important for marketing?

A study by the University of Texas shows that this helps consumers in two ways. Firstly, it helps them feel like they’re more in control. Secondly, it helps avoid information overload. Tailored content makes us feel that we have control over what we see. It also saves us from information overload.

Moreover, using a general content strategy can hurt the marketing campaign. Or, it can make it fail to gain more interaction and responses. This is where customer segmentation tools become very important.

Avoid a generalized content strategy

“One size fits all” approach is a problematic strategy for many businesses. Your target audience might share many traits, but they still have ones that set them apart. A broad content strategy will cause your audience to tune-out of your messages. And, if your messages aren’t relevant, you will start to be ignored.

And, through the use of custom content, you’ll be in a better position to break through the clutter. Your audience will know that your messages are specific and important. Thus, they’ll know that opening your messages will benefit them. This is important in keeping customers interested in your brand.

Make customers feel valued

This type of content helps your customers feel valued. By meeting their interests, needs, and preferences, you’ll make them feel more special. People enjoy feeling understood and valued. So, this approach increases brand loyalty and choice.

And, brand loyalty and choice drive repeat business. Your customers are more likely to become brand champions and advocate for your brand. They’re likely to recommend your products and services and choose you again. Loyal customers are key to long term success of a business.

Get positive responses and better ROI

After you’ve created a strategy around your customers, you can expect better results. Remember, sending specified communication to your customers can set you apart. You’ll be able to send fewer, but more effective, messages that increase ROI. This is an important part of honing your marketing strategy.

This also gives you valuable insight into which of your segments are working best for you. Then, you can use your marketing power to focus on segments that drive more revenue. For example, you can use the customer profiles to hone in on your target audience.

Finding reliable customer segmentation tools

Now, you know how important segmentation is. Next, find a platform that helps you apply it, like Routee. Our platform gives you the analytics you need to help create valuable segments. Moreover, it will allow let you create marketing communication lines. Thus, it increases customer engagement and ROI.

With the help of customer segmentation tools, you will get better responses. So, get in touch with Routee for customer segmentation tools that engage customers.

The dynamic nature of the travel industry and the consumer demand for a multichannel customer experience requires marketers to adopt mobile marketing techniques. Delivering the right content at the right time is the most important formula in the travel and hospitality businesses, and the one channel that has proven to be the most effective is push notifications. Push notifications offer many possibilities in terms of revenue and customer engagement, as they help consumers through the entire journey, before, during and even after booking.

Many travel and hospitality businesses are adopting this channel. Let’s discover why push notifications are so important for this industry, and how they can be used to achieve great results.

Push notifications help drive conversions

Most people drop when they are just final purchase. Maybe they are waiting to see if the price drops, or they aren’t sure of the dates. Sometimes all they need is a nudge, and the best way to nudge users to complete the transaction is through a personalized push notification popping up on their screen.

Push notifications help build consumers trust

The travel and hospitality industries are becoming a review-driven business. Most travelers rely on feedbacks and reviews by other travelers to select a restaurant, a hotel or a holiday location. In fact, over 90% of consumers refer to recommendations before they make a purchase. Getting reviews from users can be tricky; however, prompting them at the right moment can increase the chance of getting a response. The fastest way to collect feedback is through push notifications, which can be sent to users quickly and anytime – for instance, as soon as they complete the transaction.

Push notifications help deliver great customer experience

Sending timely reminders and updates about travel dates, change in prices, or flight timings, is a great way to achieve great customer experience. Real time alerts make the travel experience easier for users, and the best platform for real time alerts is web push. When it comes to catching immediate attention, nothing can beat push notifications, which deliver to mobile and desktop devices.

Push notifications help engage your customers

Alerting consumers via push notifications of a price reduction, a special offer, or of discounts is a good way to entice visitors and customers and make them feel special. Push notifications help make the booking process smoother for users and have proven to bring great click-through rates. Travel and hospitality businesses can also target people based on their interests. In this way, push notifications not only help travel companies to increase their bookings but also consumers, who have the benefit of getting pricing and sales alerts that they may otherwise not be aware of.

Push notifications for the travel industry: the bottom line

Using push notifications is a powerful tool to engage customers and boost ROI. Through all stages of the booking process, travel and hospitality companies can send relevant notifications that will help increase conversions and boost customer satisfaction.

Get started with Routee Push Notification Solutions

The real estate industry is ripe for automation. Real estate agencies have to manage lots of information that is constantly changing. Buyer and seller contacts, market prices, and occupancy are a lot to keep track of. Thankfully, real estate marketing automation can take on some of these responsibilities.

In this article, we’ll discuss use cases for real estate marketing automation and tools that can help. Real estate automation can help increase conversions and reduce time spent on repetitive tasks. Here are five ways you can get started:

Identify people who are ready to buy or rent a home

In real estate, it’s hard to tell who’s ready to buy. But, real estate marketing automation can help. By looking at the way people interact with your content, you’ll be able to tell which leads are hot.

Real estate marketing automation will help with lead scoring. Lead scoring is assigning a number to a lead based on how many actions they’ve completed. So, this can be based on things like landing page visits. For example, someone who viewed a home three times would be more qualified than someone who only viewed it once.

Another way to identify hot leads is looking at email opens. For instance, people click through to open house information might be ready to buy soon. Based on this information, you can be sure that you’re reaching out to a real estate lead at the right time.

Create push surveys to gain detailed information about your customer’s preferences

It’s important for property managers to understand what their buyers are looking for. A great way to gather more insights is through the use of push surveys. Questionnaires help with market research or prospect for referrals.

Also, push surveys can work with a Customer Relationship Management (CRM) system. The contact information for those who fill out your survey goes to your database. This web to lead capture is an effective lead generation tool that delivers valuable insights.

Send web push notifications to people browsing through your properties

The real estate industry requires regular and consistent engagement with consumers. The entire home buying or rental process can be a long journey. Thus, potential buyers spend a lot of time researching and comparing prices and locations. This all happens even before viewing a home in-person.

Web push notifications can help keep the intent alive as time passes. Send prospective buyers or renters updates when prices fall or will rise. Also, you can send notifcations on homes that have been bought, which helps create a sense of urgency in buying a home of their own.

Use number lookup services to qualify leads

Real estate agents get many calls from buyers and renters. With number lookup services, you can go beyond simply verifying the numbers your business receives. These services help turn missed calls into valuable data.

Number lookup services can reveal important information about the numbers calling your company. Before calling back, you can qualify leads or be ready with important information for a better conversation.

Send automated email newsletters with homes that buyers might like 

Sending users a series of emails based on topics like buying a new home can go a long way. It will help keep you top of mind, which will be important when they finally decide to act. An email campaign can go for days, weeks, or even months until your clients are ready to buy.

So, do you need help with real estate marketing automation? Get in touch with our experts, today. We have the tools you need to save time and money.

SMS appointment reminders are a great solution for addressing the issue of missed appointments. And, according to the numbers, missed appointments are a big deal. In the UK alone, a staggering 40 million minutes are being wasted for missed appointments each day. Similarly, the US health care industry loses around $150 billion each year as well.

Missed appointment mean wasted time, cash and effort for nothing. So, it’s in a company’s best interest to find the best solution to reduce these costs. That’s where SMS reminders could help.

The Problem of Missed Appointments solved by SMS appointment reminders

The small to medium business sector makes up a huge chunk of the entire world economy, and appointment-based systems play a big part. Appointments are crucial for both B2B and B2C purposes and need the support of cash, time and effort.

One missed appointment could seem like no big deal, but missed appointments on a larger scale can surely hurt a company. Aside from losing revenue from a particular appointment, time is also wasted through the process. This can rob a business of precious time and effect other appointments as well.

How can SMS Appointment Reminders solve the Problem?

Chalk it up to simply being human, missed appointments usually happen because people are forgetful. Also, there are other possible reasons, like being too busy, simply deciding not to go.

As a business, being proactive in avoiding such factors is key. This is where SMS appointment reminders work well. These are SMS solutions that allow you to send customized reminders easily.

Simply Remind Customers About their Appointment

SMS reminders can let you remind people you are meeting with, few days or hours before the appointment. In fact, experts suggest you should remind them a week before the appointment, then again about 2 hours prior.

These SMS services can let you customize the reminders too, like including the time, date and place of the appointment. You can also include few contact details for invitees to reach you.

How SMS Reminders help Business to Save Cost

Experts say that SMS reminders can cut around ¼ of a company’s appointment costs simply by reminding people to come. They eliminate the amount of wasted time, cash and effort invested. Also, they remove the necessity of resetting an appointment.

In addition, reminding people a few days before the appointment can help them prepare for it. If they think they can’t make it, they could inform you ahead of time. This gives you a chance to officially cancel the appointment before you have bigger expenses.

Finally, one of the best traditional methods in sending out reminders is to hire a personal assistant who could do it. So, that means higher payroll expenses and benefits, whereas SMS services are much more affordable.

Find a reliable SMS Reminder Solution

A reliable SMS reminder solution will save your business time and money. Find one like Routee that has a stable platform that lets you customize reminders, and send them conveniently. So, check out Routee.net for quality SMS solutions that help you reduce missed appointments and their associated costs.

What’s the difference between transactional SMS and promotional SMS?

Transactional SMS messages pass on information necessary for using your product or service. For example, they could be helpful to:
● Send a message to an account holder about his/her available account balance
● Deliver an update to a client about an invoice amount
● Send a message confirming an online subscription
● Deliver an acknowledgment of a call to your sales/support number
● Remind airline customers about flight and gate information

On the other hand, the goal of Promotional SMS is to promote your product or service. This could be any sales or marketing message. For example, you can:
● Give customers offers and discount codes
● Notify your clients about sales that are going on
● Message customers about items that are going out of stock or selling fast
● Remind customers about upcoming events

Other key differences between transactional SMS and promotional SMS

● You can only send promotional SMSes from 9:00 AM to 9:00 PM. And, only to numbers that are not on the NDNC registry (DND numbers)
● You can deliver transactional SMS messages at any time. Also, this includes phone numbers that have Do Not Disturb (DND) services activated on them

Benefits of transactional SMS

Transactional SMS messaging keeps your brand top of mind with your customers. This can reduce your dependence on marketing messages to maintain a connection. Also, it’s a way for you to provide customers with peace of mind. Acknowledging their actions can go a long way in building brand loyalty and trust.

One of the biggest benefits is that you can send information to customers without any delay. And, this is important when urgent immediate information needs to reach customers.

Benefits of promotional SMS

Firstly, a promotional SMS creates awareness and has a wide reach. This could be about newly introduced products or service updates. Also, brands can send relevant information to a specific group of customers in just a few clicks.

What’s more, promotional SMS can increase sales and generate repeat sales with great returns on investment. So, it increases the exposure of brands. This also allows you to send customized messages to the selected or group of customers.

Where the similarities lie

Transactional and promotional SMS messages have different purposes. But they enjoy some of the same features. For example, they both have high open rates. The global open rate of text messages is an incredible 94 percent. Thus, both strategies also lead to better engagement and brand loyalty.

Ready to get started?

The experts at Routee will help you with your SMS strategies. And, we have the knowledge, tools, and resources to create better brand experiences. So, contact us today to start reaching your customers when and how it matters most.