​

Waymore and Magento: Create The Ultimate Customer Experience

Reading Time: 2 minutes

Magento is way more than just an eCommerce platform built on open source technology that provides a flexible shopping cart system. Magento provides online businesses with a 360 control over the look, content, and functionality of their online store. Magento comprises powerful marketing, search engine optimization, and catalog-management tools. Along with its open-source, affordable, and straightforward technology, is suitable for both large enterprises and small businesses.
Over 260.000 online businesses use Magento, as the platform offers an expansive feature-set, such as page builder and content staging, dynamic rule-based product relations, instant purchase, visual merchandising, responsive design themes, progressive web application (PWA) studio, integrated B2B functionality, inventory management, powerful admin experience, and last but not least, a reliable cloud-based environment designed to support any Magento store deployment.

In the ever-evolving and highly competitive digital ecosystem, an eCommerce business needs to capitalize on both robust technical and innovative marketing tools to optimize its customer experience, boost its sales and growth. In terms of application infrastructure, Magento is fully equipped and suitable for your eCommerce business to build a solid e-shop and to configure basic marketing processes. Fortunately, the platform allows integration with third-party providers through its extensions functionality, so it can become a very efficient all-inclusive solution in building the ultimate customer experience.

WayMore, as one of the leading innovative and powerful marketing and business operations automation software, created a robust extension for Magento to transform the way an eCommerce business performs. The WayMore eCommerce Omnichannel Automation plugin for Magento enables a company to effectively automate most of its online business and marketing processes with no coding whatsoever, through its user-friendly, visual builder. Automatically segment your customer database, based on their preferences, online browsing behavior, or any other measurable parameter. Create a variety of automated processes that enhance your e-commerce business, such as abandoned cart recovery triggers, personalized welcome messages and reminders, and tailor-made notifications. Adding and configuring the WayMore extension to Magento makes every marketing process possible for your eCommerce business, creating unique shopping experiences for your customers. Send automated customized notifications for products or services to niche target audiences, collect valuable data, monitor marketing campaigns, and affordably boost your online business scalability.

Quoting Michael Jordan who said that “talent wins games, but teamwork and intelligence win championships”, WayMore embraced a smart collaboration with Magento to enable online businesses, regardless of their size, to build and implement efficient and data-driven eCommerce strategies that will maximize their return on investment.

Grow your business with Routee:apos:s Marketing Automation Services

Learn More
By Routee 0 Comments

What can your eCommerce business gain from WhatsApp Business?

Reading Time: 3 minutes

WhatsApp has 1.5 billion monthly active and highly engaged users, which is higher than any known social media platform, except for its parent company Facebook. Coupled with an incredible open rate of over 98%, WhatsApp currently owns the lion's share of users worldwide. Witnessing this amazing reach on users, in January 2018, WhatsApp officially launched WhatsApp Business, a stand-alone version, separate from WhatsApp, with a much similar way of functioning, exclusively purposed for connecting businesses and customers, rather than friends and family.

WhatsApp Business enables retail businesses to create catalogs for showcasing their products and services, and to easily connect with their customers by using tools to automate, sort, and quickly respond to messages. It is an ideal messaging app for providing customer support and delivering important notifications to customers.

However, be aware that WhatsApp is very strict about the types of messages it allows a business to send to its customers. Even if a company already has its customers’ permission to message them about sales and promotions, the platform does not allow mass marketing messages. WhatsApp Business allows only two types of messages, Template Messages, and 24-hour Session Messages.

Template Messages are a set of specific pre-approved message formats by WhatsApp Business that businesses are allowed to create and send to their customers. Template messages comprise one-time password authentication messages, account updates, delivery status notifications, payment requests, billing update, reservation status, appointment reminder, travel updates, and news alerts to customer query tickets.

24-hour Session Messages, on the other hand, have a different function. Every time a user initiates an interaction with a business through its WhatsApp Business profile, this specific business can contact the user within 24 hours and send any type of message to the user, including marketing and promotional. WhatsApp enforced this 24-hour rule right from its very beginning so that businesses will not spam users with unwanted marketing communication, as this may lead to users dropping off this communication channel.

Although these messaging restrictions may seem like an immense challenge for any business that wants to capitalize on the incredible reach of WhatsApp Business, the truth is that they can act as a huge benefit for your eCommerce business. After all, it's not about how much you try, it's about how you do it.

Consumers’ main concern when interacting and transacting online is the safety and security of their data. WhatsApp Business provides end-to-end encryption, a method of secure communication that prevents third-parties from accessing data. Customers can now securely engage with businesses directly on the WhatsApp messaging platform and build contextual conversations at every touchpoint of their customer journey.

Additionally, WhatsApp Business allows brands to create verified business profiles, which helps users to know who they are chatting with or receiving messages from, aiding in building brand trust.

Throw in the security and brand trust equation an AI-driven chatbot functionality, and you have the perfect unique selling proposition for your retail business! A well-built chatbot can seamlessly integrate with your WhatsApp Business profile and it can be programmed and learn to serve personalized information to your customers. For example, it can act as a product concierge and assist your customers in finding the most suitable products based on their preferences or prior purchases. The customer experience at its best and with minimum effort!

WhatsApp Business can also communicate and exchange information with any CRM solution and marketing automation platform via an application programming interface, also known as API. This integration enables your eCommerce business to manage the entire sales funnel and marketing processes from the first user interaction to the conversion of leads to customers and on. With marketing automation, you can also easily interact and engage with your customers at every touchpoint throughout the customer journey. You can create segmented and personalized automated meaningful messages that will act as triggers of contextual communication between your business and your customers.

A journey of a thousand miles begins with a single step, right? So, now that you know what WhatsApp Business can offer to your eCommerce business, go ahead and create your WhatsApp Business profile, let your customers know that you are available for them via this communication channel, and start building meaningful customer support messages that provide added value to your customers.

Grow your business with Routee's WhatsApp Service


Learn More
By Routee 0 Comments

The shift towards voice-enabled services

Reading Time: 2 minutes

Industry experts estimate that almost every application will integrate voice technology in some way by 2025. Changing user demands is the key driver of the market’s shift towards voice services. Millennial consumers are more familiarized and comfortable with voice search, mainly due to the ever-evolving digital world.

Voice technology is not new, yet it recently gained momentum and started to evolve, right when businesses realized that consumers are more engaged with brands, products, and services that offer them tailor-made experiences that they can relate.

How can businesses leverage this momentum, optimize the customer experiences they offer, and ultimately boost their growth? Here are three powerful use cases that a business can easily implement in its overall business and marketing strategy.

Voice Push Notifications

Re-engage users with your business app or send them reminders by dispatching push notifications powered by voice technology. For example, your business can enable push notification messages to remind customers about picking up their purchased product, to activate their purchased subscription, or to inform them about any changes regarding a specific product or service. Customers must have opted-in to receive push notifications by your business. An efficient voice broadcasting service ensures that your customers always receive the information they need at the right time.

Streamlined Conversations

Provide a more user-centric experience that facilitates the way users communicate with your business. Deploy an intelligent automated two-way voice service, a VoIP assistant chatbot that will communicate with consumers who contact you via telephone. The voice assistant combines artificial intelligence with natural language understanding, can decipher contextual factors, and make a conversation more convenient and efficient for both your business and your users. When a user calls your office, the VoIP assistant will automatically reply and engage in a natural conversation τo efficiently provide the appropriate feedback to your caller.

Personalized Advertising

Cold-calling is not dying as 92% of all customer interactions still happen over the phone. The businesses that will stand out from the competition are those who can manage to communicate relevant and tailor-made offers about their products and services to prospective customers. The goal is to increase lead generation and keep human resource costs low in terms of time and money. A business can achieve this goal by combining a voice broadcasting service with an efficient marketing automation platform that automatically segments audiences to groups of people with similar traits and preferences. The business can then dispatch mass yet personalized automated voice broadcasting messages to targeted groups of people, and thus increase the probability of better lead acquisition.

Grow your business with Routee's Voice Services


Learn More
By Routee 0 Comments

5 core strategic elements of an efficient push notification strategy

Reading Time: 2 minutes

Push notifications as one of the newest digital marketing channels enjoy notable momentum. For a business to efficiently leverage push notifications, it must craft the entire customer journey from beginning to end, sync this channel with the other marketing channels it is using in its marketing strategy, and take into consideration core strategic elements of push notifications per se, such as the ones we describe here below.

1: Content vs target audience

Content is king and queen, however, as any ruler that respects him/herself, it needs followers. Make sure that the content you write in a push notification relates to your target audience, answers their questions, and meets their needs. You can even use visuals to make your content more understandable. Bottom line, keep your message crisp and clear, with simple and direct language, using memorable short phrases, create a sense of urgency or fear-of-missing out, and of course, always include a CTA to trigger the desirable reaction.

2: Type of push notification and A/B testing

Should you be sending informative, time-bound, reminders, a mix of the above, or all of the above types of push notifications? The answer is: whatever works best for your business and your target audience combined. How can you find out what works best for this equation? By employing A/B testing to determine the most suitable type or combination of push notification types for each target audience. A/B testing is also equally important for determining the preferred time each target audience wishes to receive these messages.

3: Existing subscribers pool

Benefit from your existing subscribers’ database by embedding a link in your newsletter, members-only blog, or SMS, to redirect these subscribers to a page where they can opt-in to receive push notifications.

4: Corporate social proof

Provide an opt-in link on every page your brand owns in each social media platform. Place the link in your profile’s bio, as a new post to engage users, or in the about section of your page. Make sure to describe the value your users will be receiving from opting-in to your brand’s push notifications. You can even combine these placements with user reviews of your products and services for higher engagement.

5: Opt-in and opt-out

Make sure you provide a clear and easy way for users to opt-in or opt-out of your push notifications. It is important for consumers to feel empowered with the freedom of choice, that is, whether they want to be contacted by a business or not, or when they want to opt-out and stop receiving messages. It’s a win-win situation as your business only targets users who are truly interested in your products and services. Explicitly stating that it is easy to opt-out helps consumers build trust in your brand.

Grow your business with Routee's Push Notification Service


Learn More
By Routee 0 Comments

6 ways you can use push notifications to effectively engage your users

Reading Time: 2 minutes

Personalization is the keyword that every business is after now; it goes beyond just being a seasonal trend, it is here to stay. As consumers are more likely to click on messages that appeal to their interests and emotions, businesses must focus their marketing strategy on efficient segmentation and personalization, otherwise, they are losing out. Brands are in the search for a communication channel that can deliver customized messages that users will instantly see, open, read, and react to. Well, look no further, push notifications are in the house!

A great thing about push notifications is that a business can segment its target audiences based on their online reported behavior, their demographic traits, or other predefined measurable attributes, and contact users their preferred time of reach, real-time.

To build a solid brand reputation via push notifications in the long-run, brands must make sure that they are not overly aggressive and spammy, and that they focus on delivering value to their audience. After all, no business wants for its subscribed users for which it has worked hard to collect their consents, to opt-out.

We have put together a collection of 6 of the most notable ways a business can employ push notifications to deliver value to its audience.

1: Abandoned Cart

Trigger a push notification to the customers that left their shopping cart before completing a purchase on your website and see a 5-times higher reach as compared to emails sent for the same reason.

2: Special Offers

Communicate your time-specific offers to your customers per segmented target group. As much as 57% of people like to receive promotional texts. Target these alerts to customers with related interests then it’s a win-win relationship.

3: Booking Confirmation

Send booking confirmation to your guests about their upcoming reservations. Throw in perhaps a small perk, as a subtle way to convince them that your hotel mobile app is a useful tool to install before their visit and to keep after they check out.

4: Showcase New Products

Communicate your new products and services to your customers based on their preferences. If you have a new women’s’ clothing collection coming in for the age group of 18-29 yrs old, send alerts only to those customers from your database.

5: Customer Reviews

Enable your business to generate more reviews online and empower its social proof. For every completed purchase they make, send your customers an alert and prompt them to review online all or one of the products or services they bought from your business.

6: Hook Casual Web Visitors

First-time website visitors are usually reluctant to give out their contact details. If they like the content they read, you can trigger their opt-in action with a browser notification that does not require the provision of personal data.

Grow your business with Routee's Push Notification Service


Learn More
By Routee 0 Comments
Posts pagination