We do not want to burst your bubble, but push notifications can be a tad bit annoying. You surely do not want your message to come across like that. To do that, you will have to make your push notifications both welcome and appealing for your users to click on them.

Almost 47% of people do not allow push notifications, yet the highest percentage of customers (53%) love to get them. So there is some potential for your business there.

Why are push notifications important?

Push notifications are great attention grabbers. They are an excellent way to appear in front of your customers when they are not engaging with your app or website. Because they are short in content, you can use them across mobile, web, and even wearables. However, they can also drive users nuts with frequent interruptions.

If done right and with a clear strategy in mind, push notifications can increase user retention by up to 125%. A poorly written push message can lead 10% of users to disable notifications and even lead 6% of users to disable the apps per se. Crafting push notification copy that will get your brand noticed sounds worth it, right? Check out below some useful tips that will help you out.

Create push notifications that will get noticed by your audience

1. Build trust, then ask for their permission

First things first, to get your push notification to your users you need their permission. However, the timing of your request is significant and can potentially turn off some of your users.

Why is that? Push messages are not just used to increase traffic, they are also used to build your relationship with the customer. This means that you should already have a rapport before asking for permission. If you directly ask users as soon as they land on your site to opt-in, it might be a bit weird. Hardly anyone gives out their number straight away to anyone they meet. The same applies to the consumer-brand relationship.

For a customer to accept push notifications from you means they trust you, or at least, they see some sort of value or relevance in your message.

2. Know your customers and personalize

Creating the perfect push notification starts with understanding your customers and how they interact with your website or app. The more you know about your users, the more personalized you can make your push notifications. The goal of your messages is to improve the customer experience, not to harm it. With every new push notification, users should feel satisfied and happy about your brand.

Each and every aspect of your push notification should be personalized, such as the copy, the way you will address users, the delivery time, the message frequency, product or content types, and so on.

That is why ​segmentation​ is an essential part of your push notification strategy. By grouping users based on who they are and what they do (or do not do) in your app or website, you can tailor your push copy to specific people at specific times. Understanding your customers means that you have a good grasp of the needs, wants, preferences, the behavior of the audience you do business with. It is a strength that will help you create push notifications that convert.

3. Be honest, be human

Customers want brands to be honest with them, in all their communication. The same goes for your push notifications. They can tell when you are trying too hard to impress them and when you are out to get them. So, do not sound like a salesperson and do not overpromise.
Consumers are ready and willing to drop a brand if they feel that they are not transparent.

While you always want your users to take action based on your push notifications, you do not want them to feel that they are being marketed to. One of the best ways to achieve that is by making your push notifications sound more like a human is writing them. Stay true and consistent to your brand voice, making sure it aligns with your web and email communication.

4. Provide value

If anything, your push notifications should add value to your customers’ daily life. They have subscribed to your push notifications because they trust your brand. Instead of being annoying by being disruptive, you can be helpful and engaging. Reports show that over 50% of app users find push notifications annoying, while the other half find them useful, only if the content includes valuable information.

It goes with saying that you need to write compelling copy that provides value to them, so they can look forward to your messages.

Here also lies the importance of understanding your customers. Your intention to send push notifications is not only to convert customers but also to help them in another way. Your copy should be written to help. Give health tips if you are an online pharmacy or a list with things to pack on their next ski trip if you are a travel brand.

5. Inject some fun and some emojis

If it is appropriate for your audience, injecting some fun into your push strategy can work wonders.

People appreciate the addition of some good humor. It gives them to understand that you can see the world through their eyes and that you are not taking yourself too seriously.
Lookup for random fun facts relevant to your industry and keep them handy, whenever needed.

Emojis, on the other hand, is another way to add a fun twist to your notifications. Nowadays, emojis have become a regular way of expressing emotions and words, without having to give an elaborate description. This helps in communicating and marketing push notification campaigns effectively.

However, fun it may be to use humor and emojis in your messaging, do not sway off course.
No matter how fun it is to use humor and emojis in your messaging, do not sway off course. Make sure that when you use humor and emojis you keep within the context and still deliver value – if not, you might be considered annoying.

6. Be clear, be concise, be precise

As citizens of this digital world, we are constantly bombarded with marketing messages. This means we have shorter attention spans than ever before. With push notifications, you have a few seconds for someone to read your message and take action. That is it.

According to Semrush, push notifications containing 25 characters or less achieve a better conversion rate than longer messages, for both iOS and Android devices. The same goes for web notifications, with 6-8 words being the optimum to ensure the highest number of people engage with your product.

So, you can not be too chatty. You have to be clear, concise, and of course precise, on what exactly you want your users to do. That is why you need a persuasive call to action, using verbs that bring out a positive emotion, a sense of enthusiasm, and/or encouragement.

7. Be relevant

Stay in the know and up to date on current events. Push notifications work great when you use them to join a discussion of current events and trends.

Whether it is something in pop culture like a popular meme or a game like the Champions League final, you have a chance to be creative and let your brand’s personality shine through.

It is said that when push notifications related to an event are sent 24 hours before the event, they create a spike in engagement not only when the notification is sent, but also when the event actually occurs.

It is important, therefore, to have a well-managed calendar of events happening throughout the year, but also have an eye for content that you can leverage to show your users that you are aware of what is going on in the real world.

8. Be subtle

Do you know what no one likes? No one likes a show-off. As you are crafting your push messages, aim for humility. Keep in mind that you are trying to convince your customers to convert, so do not try to underestimate them by over-selling your messages.

People always dislike the person who pretends to understand everything and tries to outsmart them. Be empathic and let your users know that you feel their struggle, pain, happiness, or excitement.

Time to take action and make your push notifications perform better

If you are just getting started with your push notification strategy, or, if your push notifications underperform, start applying these best practices to optimize your messages. Strengthen your push notification strategy with A/B tests to see which push messages convert better with your audience.

Sending push notifications is an effective way to build relationships, generate traffic and increase sales. Whether you are a publisher, an eshop, a restaurant, or any other business with an online presence, Routee can help you start sending intelligent push notifications in a matter of minutes.

Read more on the different types of push notifications to kickstart your 2021 marketing strategy.

SMS survey is by definition a survey whose data is collected from respondents by the use of the short messaging service (SMS) feature available on mobile phone devices. Customer surveys do provide a perfect opportunity for businesses to relate with their consumers, gauge happiness and obtain valuable insights. Business owners obtain information that they can use to improve their product or service as well as their overall customer experience.

While most institutions realize the value of conducting customer surveys, obtaining feedback from consumers can be a significant hurdle. Especially nowadays, when face-to-face communication is not very feasible. This is where SMS comes in.

Why conduct a survey using SMS?

It is not enough to just ask the right questions to the right audience. If you want this to work you have to use the proper communication tool as well.

The fact that SMS strikes with a 98% open rate and 90% of the text messages sent getting opened within 3 minutes, is a solid argument proving that SMS is clearly the winner in the battle of communication channels for the ideal survey software tool when trying to reach out to an audience for a survey response.

Besides, mobile users around the globe have surpassed 3 billion and are likely to grow more by several hundred million in the upcoming years. Consumers all over the world carry their mobile phones with them all the time and use them to complete different activities, from online shopping to hotel reservations.

How can SMS benefit your surveys?

Let us discuss some of the main benefits of SMS Surveys and see how SMS can essentially contribute to a business in conducting surveys.

1.Cost-effective

SMS costs just a few cents per message. It needs minimum time and resources to create and send an SMS campaign and bulk SMS is a highly cost-effective way of contacting a mass database. What’s more, with higher response rates and more accurate information, the ROI from an SMS survey is likely to be much higher than its counterparts.

2.Easy to deploy

Thanks to robust user-friendly SMS survey software available in the market, you can build and deploy surveys simply and easily within a few minutes. The best part is that you do not have to provide every customer’s details manually. By making use of an automated tool, you can easily upload bulk contacts into the system and send them surveys in one go, saving your business valuable time and effort.

3.Instant feedback

Most people carry their smartphones with them all the time, and our customers are no different. Whenever we receive an SMS, the first usual reaction is to open it immediately. As we already mentioned, mobile users open 90% of the messages within the first 3 minutes. So, this is another great reason that shows SMS is a perfect platform for sending surveys and capturing instant feedback.

4.Better response rates

Studies show that the average response time for a text message is 60% faster than email. SMS messages have a better response rate than any other channel like email or messaging apps. Response rates can vary depending upon the surveys for many industries. According to SMS marketing gurus, most mobile users react to various types of messages such as promotional deals, event updates, appointment reminders, etc. via an SMS.

5.Reach diverse customers

Practically everyone uses SMS, boomers, millennials, and Generation – Zs. It is an ideal outreach method to connect with a wide range of customers residing in any part of the world and collect data.

6.Enhance customer engagement

Sending SMS Surveys means that you care about your customer’s opinions. That is something that most clients value. You get a better grasp of how your audience feels about your brand and what you can do to advance their customer experience. Data shows that SMS performs 6 to 8 times higher in terms of engagement than email marketing when used for redemption, data collection, and brand awareness.

7.More accurate responses

Some people may feel uncomfortable sharing bad experiences in a face-to-face or telephonic conversation. With SMS Surveys, the probability to get honest feedback is higher.

8.Tracks responses and deliveries

To keep track of all the data for their surveys, most of the companies use SMS survey software to gather real-time answers in one place, generate different types of reports, get notification alerts, and share reports with stakeholders.

What’s next for your business

Wrapping things up, SMS surveys can be useful for your company in many different ways. They allow you to get the feedback you need from your customers quickly, open rates for SMS are high, mobile surveys are easy to build, and your clients may be more likely to give honest responses via SMS. If you are interested in getting started with an SMS customer survey for your business, try Routee today.

Did you know that if over 10% of your emails are bad, less than 44% are delivered?

If you have noticed your email open rates declining recently, the reason might be that the emails you sent never made it to your recipient’s inbox. There are quite a few reasons for that. More than 20% of email registrations contain typos, syntax, domain, and other errors.

On top of that, email lists go invalid. According to a study, 21% of the average B2B email list will no longer be valid, after just 12 months. Although the numbers are better for B2C lists, email list quality degradation is still a problem.

The quality of your email list is crucial to the success of your email marketing efforts. If reach and deliverability suffer, they can prove detrimental to your email marketing ROI. You need to have a verified mailing list that does not contain email addresses that are spam traps, or incorrect.

Email verification tools can help you solve the problem, as they will save you from most of the possible email marketing disasters.

How does email verification work?

Email verification (a.k.a. email validation) is the process of verifying the accuracy and quality of an email address. Email verification will filter out addresses that are unsafe to deliver. At the beginning of the process, the syntax and format of the email addresses are checked. Next, the domain name is checked, and once it is found satisfactory, advanced technical processes begin to verify that the mailbox can receive messages without ever sending an actual email message to the submitted contact address.

It sounds simple yet so necessary. Coming right up, we will highlight the reasons why you need an email verification tool to assist your email marketing efforts.

How can email verification support your email marketing efforts?

1.Saves money and time

Why should you pay for sending out emails to invalid addresses? When using an email service provider (ESP) to send out your campaigns, most often you are charged per email address you sent your emails to. With a verification tool, you can check your email list before the send-out, reducing the costs of the campaign, while emailing only valid addresses that can convert.

On the other hand, you can also save valuable time. Sure, you can always verify your email list manually, but just imagine how much time that usually takes. Not to mention that manual validation can never be as precise and up to date, as is verification using a tool.

2.Improves deliverability

If your emails are sent to invalid addresses, deliverability issues might arise repeatedly. When you do not fix these issues, the Internet Service Providers (ISPs) start believing you are a spammer. To make sure spammers do not abuse inboxes, ISPs will begin pushing your emails into the recipients’ spam folders.

Although you might have invested a great amount of time to prepare your email campaign, do all the targeting, segmentation, research, and so on, your recipients may never even see it. As a result, even some of your most engaged recipients or customers will not receive your emails in their inbox. Your emails will be pushed to their spam folder and you will lose their attention. Email verification tools ensure this does not happen, as you will be sending out your emails only to valid addresses.

3.Protects brand reputation and your business from possible bans

As you send out email campaigns you create a certain reputation among the internet (ISPs) and email service providers (ESPs) and so on. This is also known as Sender Reputation. This reputation is built on many factors, including how often recipients flag your email as spam or what proportion of your outgoing email bounces back. Taking care of your Sender Reputation is a must.

Email Service Providers track the complaints received from the recipients, so you need to act responsibly. If your campaign is returning a higher bounce rate and many complaints, it will surely give the wrong impression and your ESP will start warning you. The next step will be for them to block your account, and even worse, they could demand you pay fines for the damage.

Using a cleaned email list ensures you are sending out emails to addresses that will not reject your email, causing bounces. Hence, verification protects your Sender Reputation and possible account suspensions, bans, or fines.

4.Provides accurate campaign insights

After cleaning up your mailing list, you end up with valid addresses. So, when the recipients of your email take any action, you can accurately study their behavior, simply because you are now targeting genuine subscribers and every response can be considered real.

When sending emails without any verification, your team can not estimate the success of the campaign and can result in wasting the time of your employees. A verified list, on the other hand, brings accurate insights for your team to work on, giving them a better understanding of what your audience is responding to. With more reliable metrics you can realign your email marketing strategy and make the necessary changes more efficient results.

5.Improves campaign ROI

With a more accurate and verified list, your return on investment will most certainly be higher. A clean list means you will be automatically sending out fewer and better-targeted emails than before. This means a better opportunity to engage with the recipient.

As your recipients find your emails more relevant, they are more likely to visit your site and purchase things. Hence, your resources are being used more efficiently, with your costs going down while your revenues likely rising. This gives you better returns on the money you’re putting in, a better ROI.

Increases customer engagement and strengthens personalization

With the use of email list verification, you can free your subscriber list from all non-existent and incorrect email addresses. Your list now contains only valid addresses. You can now pay better attention to your recipients’ interests, choices, and priorities, gaining a clearer picture of what they want.

As time passes, you will be able to draft emails, keeping in mind their interests and the stuff they care about. It is a proven fact that your customers will engage more with you if they feel you have done something for them on a personal level. If your emails are personal to your recipient, there are high chances that they will respond or at least open your email.

Ready to verify your email list?

From saving time and money to better sender reputation and from reduction bounces to better customer engagement, the benefits of email verification hold great value and must be taken into serious consideration. Once you start using an email verification tool, you will immediately notice them. Successful marketers have long understood the importance of a prominent email verification tool and have implemented it in their email marketing strategies to reap the benefits of verification.

Retaining customers is an art. Customer satisfaction surveys are crucial to that end.
Why is that?
No customer satisfaction = no retention.

Unfortunately, most businesses are not giving customer satisfaction the attention it deserves, as it is one of the most important indicators of consumer purchase intentions and loyalty.

What is a customer satisfaction survey?

Before we answer this question, let us take a step back and better define customer satisfaction itself. Customer satisfaction measures how products, services, and overall experiences provided by a company fall short, meet, or exceed customer expectations.

A customer satisfaction survey (also known as CSAT survey) is a questionnaire designed to help a business understand how its customers feel about their overall experience with their products, services, or experiences. It is one of the easiest and most reliable methods for getting an overview of satisfaction levels regarding a particular element or aspect of your business (your products, your customer service, and so on). Popular methods of conducting the survey include:

• Customer Satisfaction Score (CSAT) – measures customer satisfaction on a particular interaction.
• Customer Effort Score (CES) – examines the ease with which customers had their issue successfully resolved or completed an action (like making a purchase).
• Net Promoter Score (NPS) – asks how likely customers are to recommend your business to someone else.

By evaluating how your products and services perform with your customers’ expectations and their level of trust and loyalty to your business, customer satisfaction surveys can help your business increase loyalty, productivity, and profitability.

How can the customer satisfaction survey help your business?

Increase customer loyalty

According to the White House Office of Consumer Affairs, loyal customers are on average worth up to 10 times as much as their first purchase. However, customer loyalty does not come easily.

Customers nowadays have way too many options and they can leave you for your competitor in the blink of an eye. An excellent way to retain your customers is to often deploy customer satisfaction surveys in order to immediately address issues as they arise. Offering a survey to customers sends a message that your team is working to overcome any issues.

Your customers feel appreciated, respected, and recognized as individuals, not just dollar signs. That gives them satisfaction and helps in your battle for retention, while also giving you concrete data in order to make good business decisions.

So, look out for your loyal customers by regularly asking questions, offering support on a regular basis to discover pain points, and collect insights.

Differentiate your brand from the competition

Customer satisfaction is a differentiating factor that helps your brand stand out from your competition. Conducting surveys can help you build and maintain this competitive advantage. It allows you to understand first-hand “from those who buy from us” what they expect from you and to work towards that.

After all, there is always room for improvement. Even when business is good and loyalty is high. If you want to ensure smooth business operations and an excellent customer experience, your ultimate goal is to make sure that customers are delighted.

Your competitors are waiting around the corner for you to make the wrong move. However, with surveys, you can constantly look for and provide your customers with amazing customer service. The feedback obtained from the survey results gives you the information you need in order to make changes in the company and invest in improvements in specific areas.

Build brand value

The importance of customer satisfaction in your marketing efforts cannot be doubted. It plays an essential role in planning your marketing strategy, and especially branding.

As customers have gone digital, irrespective of their age, they are now free to express their views on a number of different platforms, making them accessible to millions of people. A negative review or feedback can do incredible damage to your brand. Therefore, it is extremely important for your organization to spot unsatisfied customers before they make their comments public for the world to see. It is crucial to always have an eye on the quality of customer service you provide. A good way to do this is through customer satisfaction surveys.

Besides, by keeping your customers satisfied, they will more likely interact with your posts, share your content across social media and leave pleasing comments. Customers' positive feedback on your surveys can also be used in testimonials, case studies and success stories, in order to promote your brand.

Maintain business growth

This will not come as a surprise, but the effect of customer satisfaction can also be reflected in your revenue. Makes sense. Happy customers do not look at your rival brand, happy customers will return to your brand.

Once you meet all of their expectations, deliver quality services, and satisfy all their needs, they will happily interact with your brand again and again with repeat purchases. The statistics are here to prove it, a 5% increase in retention can increase profitability by as much as 25-95%.

Loyal and satisfied customers will not only return and purchase from your brand, but they will also spread a positive word of mouth, acting as customer advocates, recommending products and services to friends and family.

Make customer experience more personal

Personalization is one of the most powerful ways to increase customer satisfaction and maximize customer retention. If your team wants to better understand your target customer and the different personas within this audience, customer satisfaction surveys are essential. They can give you sufficient data to help you create reliable buyer personas, which you can tailor your marketing efforts towards with personalized content. Customers are more likely to be comfortable with businesses that know them and address their needs.

Furthermore, through surveys, you can better identify unhappy customers. If you care about them, you can personally contact them in an effort to resolve any issues. These personal contacts let customers know their opinions are valued and taken seriously, repairing any damage done.

Gain valuable feedback and inspiration.

Your customers’ needs are changing fast. Are you keeping up with them? It is important to gain insight into your customers’ potential needs and advance your offerings in order to meet them. For example, if you are considering providing new products or improving an existing product line’s functionality, give your clients some choices and ask which one they should likely purchase.
Instead of anticipating to see how your customers’ needs are changing, you can be proactive and understand through your survey results what new products, services, or experiences your customers are looking for.

Survey your customers. Now is a good time!

If your business cares about its customers, then it is necessary to regularly deploy customer satisfaction surveys. Measuring customer satisfaction should be a habit, not an option. Go ahead collect and analyze data on customer satisfaction for every stage of their journey, every interaction, every product launch, you name it. Do not overdo it of course, as no one wants to be bombarded with surveys.

A reliable survey tool is an easy and cost-effective way to find out if you are meeting your customers’ expectations and their level of satisfaction. Surveys are a necessary tool for your growth and improvement, as well as a superb way to track and preserve loyalty within your customer base.

First impressions count. So, make your email subject line stand out!

With their email inboxes overflowing, most people spend just a fraction of a second evaluating the email subject. It does not matter how good your email copy or offer is. If your subject line does not immediately capture your recipient’s attention, they will likely not open your email, send it straight to trash and move on to the next message.

Crafting quality subject lines is crucial for effective email campaigns

Your email subject line is the single most important sentence of your entire email. If this single line of text does not get your recipient to open your email, all your hard work in creating the perfect email will go unnoticed. According to Invesp, 47% of email recipients open emails merely based on the subject line, while 69% report email as spam based on subject lines alone.

If you are looking to create email campaigns that sell, these are important statistics to watch out for. Your ability to drive sales via email campaigns depends on whether or not your emails get opened. This short, one-line description of your email may be your first and only shot at connecting with a customer or lead.

With 86% of business professionals saying that email is their preferred method of contact, it is important to invest a little extra time on your email subject lines in order to boost email open rates, avoid the spam folder, and get your message in front of the right people. In the next few minutes you will be able to discover some tips on crafting subject lines that sell!

Less is More

After reading a good amount of studies on the optimal length of the subject line, one thing is for certain: Less is definitely more.

We understand you want to make your subject line descriptive, but surely you can be descriptive and offer your recipients a compelling reason to click with about 17-35 characters long. With studies suggesting that 50% of all emails are opened on mobile devices (iPhones show 35-38 characters in portrait mode. Galaxy phones show roughly 33 characters in portrait mode), there more of a reason to keep your subject lines short and sweet.

And if nothing else does it for you, a short subject line stands out in a busy inbox and can spark a recipient’s curiosity, encouraging them to click through and open your email.

Invoke curiosity

Curiosity killed the cat, yet it can increase your email open rates! Start creating a story in your subject line, build up excitement yet to not give out all the essential information, in order to invoke curiosity and boost your open rates.

When writing subject lines, it is important to remember that while clickbait will increase open rates, it will not drive sales if you do not deliver in your email. Therefore, be sure to always deliver on what you say you will do. With all that being said, here are some examples for your curious subject lines, which you can build on:
-It is finally here…
-Can you keep a secret?
-Where does all the plastic go?
-For your eyes only!

Focus on Pain points

If you understand your targeted audience, you should know their most significant pains. Use those pain points to get readers to open your emails, in order to solve their problem. Offering a solution to avoid pain or avoid missing out is a killer copywriting tactic!

Rather than stimulating fear, the pain-solution approach stimulates pleasure. When offering a solution of this kind, your subject line can include words like “easy,” “simple,” and “quick,” as they are taking the prospect away from pain. Like some of the below:
-Fix your back pain with this simple solution
-7 quick ways to relieve back pain
-The antidote to stress
-Stop wasting money on clothes

Add Personalization

Of course, we would not leave personalization out of this. About 80% of customers are more likely to purchase from a brand that serves them personalized offers, so it’s no surprise that personalizing your email subject line will help increase open rates among other things. According to a study from Backlinko, personalized subject lines boost response rate by 30.5%

Referring to your recipients by name is something they will appreciate and will grab their attention. Even a slight touch of personalization, can help foster trust and even strengthen long-term relationships.

Here are some ideas:
-Great chatting at (event)
-George recommended I get in touch …
-Helen, meet Stan
-George, 🎁 Here’s a gift to make your weekend

Start telling a story

Everyone loves a good story, but it is always hard to find. When it comes to sequences or drip campaigns, storytelling is a great way to get people hooked with your subject line. In addition, your prospects will not forget you. Research from Forbes suggests that we are 22 times more likely to remember a fact when it has been wrapped in a story, simply because a story is more memorable

We are obviously not saying that you can not tell an entire story with your subject line, but you can introduce your story or provide a teaser. Using storytelling tactics such as descriptions, personal experiences, case studies, etc. can make your recipient better understand your message. This means they are more likely to open an email in order to read the story. So, take a moment to think of your story and capture the attention of your subscribers with a catchy subject line about it. Like the examples below:
-I survived the second lockdown. Read how
-How I turned failure into success.
-What no one tells you about college.
-Turning a Small Business Into a Big One

Give out numbers

There are people who love a good story and there are others who love data. Data is a great way to appeal to prospects that respond to logical pitches.

A study by CoSchedule of 155 million emails also showed that subject lines that included numbers experienced a 206% higher clickthrough rate than email subject lines without numbers.
Using numbers and data in your subject lines will get your emails noticed, demonstrate a clear and straightforward message about your offer, will save you valuable characters and set the right expectations for your readers, helping boost open rates.

So, here are some data-driven email subject line ideas that could help:
-How to increase conversion by X%
-150,000 subscribers love reading about us
-14.5% sales increase with marketing automation
-Save 30 minutes of your time

Create urgency

There is no way for your recipient to understand that you want them to take immediate action when your email comes in—unless it’s right there in the subject line. One of the best ways to stimulate sales from your emails is by creating urgency in your subject lines. Email subject lines that create a sense of urgency can generate a 22% higher open rate.

While too much urgency too early in a sales process may turn people off, it is an effective way to complete a lead nurture sequence and encourage people to take action. Using urgency labels in your subject line (like brackets and caps), can also help, breaking through the clutter of their inbox and grabbing their attention. Take a look at these examples:
-You have until 11:59pm TONIGHT to sign up for a dream vacation
-Say goodbye to these offers
-[URGENT] Only 9 spots left. Seats are running out fast.
-Stop EVERYTHING! ALL Dresses 50% off

Add dosages of humor & some emojis

We all need a bit of fun in our lives. Although your end-game is to increase sales, injecting a bit of humor and personality into your subject line can help you come off as more human to your recipients. People are more willing to buy more when in good humor. It doesn’t matter whether it’s apparel or coffee—if you’re making prospects and customers giggle when reading your emails, you’ll stay top of mind.

If you make your subscribers laugh, they will have to open your email and you will stay top of mind, while it has also been said that when in good humor people are more willing to buy. Being humorous requires more creativity, but rest assured your efforts will not go unnoticed.
However, do not over do it, humor is not for every brand. if your audience isn’t accustomed to clever wordplay, jokes, or senses of humor, it might backfire. Try it, by all means, but tread carefully.

Check out these ones to get an idea:
-Ohh…This is fun…Another email
=How To Avoid These 10 People at Work
-Please, don’t drool over this email.
-SALE UP TO 70%! (Sorry for shouting)

Test and try!

With all the above being said, it is always important to run A/B test to see the effectiveness of your subject line. You send out two versions—or even more—of the same newsletter, with the only difference being one variable on your subject line.
Compare your subject lines, using different variables, such as length, use of questions, personalization, and so on. You should constantly tweak and test your subject lines to see what resonates with your unique audience.
It goes without saying that you can always improve your email subject lines and a 1% increase in open rates can drastically improve email performance.

When it comes to writing your email subject line, there’s no magic recipe and no one-size-fits-all. It is important that you realize it, in order to approach each subject line differently. Take these tips as a guide and craft subject lines that drive opens, clicks, and conversions to achieve the results your business has set out.