Put some jingle into your Christmas email campaigns

As holidays are getting closer and closer, consumers all over the world are looking for the perfect gifts for their close ones and themselves. It is the perfect time for your business to promote its products and services to increase conversions and sales. Christmas is one of the most profitable holidays for the eCommerce industry, so you need to focus on creating successful holiday marketing campaigns.
With 3.9 billion daily email users and 73% of millennials preferring communications from businesses to come via email, nothing beats having a solid email marketing campaign for Christmas. The competition is always fierce these festive seasons, consumers are in a psychological state to spend more, so what can you do to make sure that your emails will stand out in your customers’ inboxes?

5 + 1 tips for successful email campaigns

We at Routee are dedicated to helping you facilitate your communication with your audience. We have put together 5+1 strategic tips for jolly, stunning, and successful email campaigns for the holidays, to ensure your products will be wrapped and waiting under as many Christmas trees as possible.

1. Get creative with the email subject line

First impressions do matter. Many people decide whether they are going to open an email or not simply based on the subject line.  In fact, according to Invespcro, 69% of email recipients report email as spam based solely on the subject line . Invest time to create a catchy subject line that will grab your audience’s attention. Start drafting some holly-jolly, merry Christmas email subject lines, and always keep in mind what it is that your audience prefers and can relate to.

2. Segment your customers

Your customers expect to receive best deals and offers about products and services they can relate to, otherwise the risk of them ending up unsubscribing from your list rises. Use an intelligent email marketing tool that will help you to effortlessly organize your audience into groups of similar traits and preferences and create relevant messages based on these target groups.

3. Use Christmas email templates

Well, you sure want to spread some holiday cheers so you better do it by using everything you can get. Luckily, there are plenty of great holiday-themed templates you can choose from! You can add your personal touch to them to make them unique!

4. Use A/B Testing

Test important elements in your holiday campaigns to discover which one performs with your audiences. Apply A/B testing to your Christmas emails to put in action the optimum holiday campaign that will help you gain more conversions.

5. Focus on shopping cart recovery

It is not unusual for customers to start placing orders on your website and then abandon their shopping carts. Maybe they got interrupted and then forgot to continue, maybe something else caught their attention, maybe a Christmas elf appeared in their living room… Whatever the reason is that they left their shopping cart, get your email marketing automation sleeves up and send this audience follow-up shopping cart recovery emails to re-engage them.

6. Create a sense of urgency

Trigger your customer’s buying instinct by creating a sense of urgency to your content. It is likely for customers to take time to read an offer that has a close expired date. Now is a good time to put in action the FOMO marketing technique (Fear Of Missing Out) and to trigger your audience to complete their shopping cart checkouts.

Make sure to also check out our tips for boosting your Christmas SMS messages and jingle-bell-rock your holiday campaigns.

Get your festive spirit on and sprinkle some Routee Christmas expertise into your email campaigns! Follow our tips and have Merry Sales and Happy New, Returning, and Loyal Customers.