How travel and hospitality businesses use push notifications
The dynamic nature of the travel industry and the consumer demand for a multichannel customer experience requires marketers to adopt mobile marketing techniques. Delivering the right content at the right time is the most important formula in the travel and hospitality businesses, and the one channel that has proven to be the most effective is push notifications. Push notifications offer many possibilities in terms of revenue and customer engagement, as they help consumers through the entire journey, before, during and even after booking.
Many travel and hospitality businesses are adopting this channel. Let’s discover why push notifications are so important for this industry, and how they can be used to achieve great results.
Push notifications help drive conversions
Most people drop when they are just final purchase. Maybe they are waiting to see if the price drops, or they aren’t sure of the dates. Sometimes all they need is a nudge, and the best way to nudge users to complete the transaction is through a personalized push notification popping up on their screen.
Push notifications help build consumers trust
The travel and hospitality industries are becoming a review-driven business. Most travelers rely on feedbacks and reviews by other travelers to select a restaurant, a hotel or a holiday location. In fact, over 90% of consumers refer to recommendations before they make a purchase. Getting reviews from users can be tricky; however, prompting them at the right moment can increase the chance of getting a response. The fastest way to collect feedback is through push notifications, which can be sent to users quickly and anytime – for instance, as soon as they complete the transaction.
Push notifications help deliver great customer experience
Sending timely reminders and updates about travel dates, change in prices, or flight timings, is a great way to achieve great customer experience. Real time alerts make the travel experience easier for users, and the best platform for real time alerts is web push. When it comes to catching immediate attention, nothing can beat push notifications, which deliver to mobile and desktop devices.
Push notifications help engage your customers
Alerting consumers via push notifications of a price reduction, a special offer, or of discounts is a good way to entice visitors and customers and make them feel special. Push notifications help make the booking process smoother for users and have proven to bring great click-through rates. Travel and hospitality businesses can also target people based on their interests. In this way, push notifications not only help travel companies to increase their bookings but also consumers, who have the benefit of getting pricing and sales alerts that they may otherwise not be aware of.
Push notifications for the travel industry: the bottom line
Using push notifications is a powerful tool to engage customers and boost ROI. Through all stages of the booking process, travel and hospitality companies can send relevant notifications that will help increase conversions and boost customer satisfaction.