Αutomated Marketing: the only way to go
Do you have a large database but you don’t know how to organize and contact them? Marketing automation can help!
Marketing automation is the use of software to manage and automate marketing tasks and processes such as customer segmentation, customer data integration, and campaign management. In fact, it replaces a process that would have been manual with a much more efficient one. What it does, in plain words, is automatically engaging with your contacts.
As your company grows, it gets more and more difficult to maintain a relationship with all your customers; that’s where marketing automation comes in. Actually, marketing automation constitutes a way via which you can improve the efficiency of marketing and stay ahead of the competition. Also, it connects marketing channels including social media, email marketing, and content marketing. It’s tailored around personalized user experiences. With highly personalized, useful content such as welcome emails, birthday emails, trigger campaigns from actions, sales follow-ups and more, you can turn customers into happy customers. In other words, marketing automation makes communication stronger.
In a nutshell, marketing automation:
1. Adds dynamic content based on an individual’s specific user profile
2. Categorizes customers in segments
3. Develops optimal marketing patterns
4. Integrates marketing channels to deliver a comprehensive, cross-platform user experience.
And as for its main benefits it:
•helps you collect valuable data
•saves you time
•is highly efficient
•generates more (and more) leads
•qualifies and prioritizes your leads
•nurtures those leads to a sales-ready state
•manages all of your email marketing campaigns
•provides reports on the success of your campaigns
•“closes” more deals
•is a great means to measure and evaluate marketing success
•generates significant new revenue for companies
•provides an excellent ROI
•can be integrated into your CRM
•provides multi-channel management
•is consistent
•enhances the notion of addressing your clients on a more personal level, hence making them feel of value.
The theory is great. Let’s have a look at an example putting that theory to practice.
You use a web platform to communicate with your customers. Great. What would be even greater is to build up a series of workflows to automate and further enhance your communication. For example, imagine a prospective customer logging in your women shoe e-shop. While wandering around, he moves from the “sales” section to the “new arrivals” section, checks out your “stock” section and moves back to “new arrivals” only to stay there for another 3 minutes and then leave without making a purchase.
Did you lose the customer? Not necessarily, since within the next 15 minutes, that specific customer receives a fully automated, personalized email, offering a 20% discount on all “new arrival” products, valid for the next 10 days. 5 days later and still no purchase? A Viber message can appear on your beloved consumer’s mobile phone reminding him/her that “Don’t miss out on your 20% discount on our new arrivals! Valid for just 5 more days!”. Get the logic? Group, automate, communicate, benefit!
Learn more about Routee services and feel free to contact us for any clarifications. We’d be more than glad to be of service.