Advertising vibe on Viber

With 3 billion monthly active users, messaging apps have a larger audience than social media. As a result, they have become a significant point of engagement for brands and businesses.

We all know Viber! It is a leading messaging app that lets everyone in the world connect freely. There are 858 million active Viber users in 193 countries. Additionally, Viber is the most popular messaging app in eight countries. Following the ongoing trend of messaging apps becoming platforms, Viber added e-commerce features. Businesses can easily deliver targeted, informative and “service" (marketing/ads) messages with rich content to their customers and engage, through Viber.

Routee platform is offering Viber messaging, and can be used by companies from every industry around the world.

Key Features:

• Viber Service Message is simple but much more than plain text. Companies can send rich content messages with images, links, videos, buttons and more, offering  2-way communication.
• A message may contain up to 1,000 text characters in any language offering a more engaging experience.
• Users of Viber can communicate with businesses without having each other as a contact.
• The Viber API offers confirmation when a message is sent and whether the message has been seen.
• Guaranteed delivery: If someone hasn’t installed Viber or doesn’t have an Internet connection, the message will be re-routed as a simple SMS.
• Trustworthiness: You can add a business’s logo and brand name (22 characters). There is a green mark that distinguishes an official Viber partner.

Routee and Viber open up new opportunities and possibilities to help brands and businesses to engage in real time with their customers in a more personal way. Thus, any business should take advantage of this set of communication tools.

Find more about Advertising vibe on Viber and its usage and key features, and learn how your business can make use of Viber messaging and Viber Voice