5 successful email campaigns. How did they stand out?
How do people feel about email nowadays? Is it still a worthwhile marketing strategy? While some marketing trends come and go, email remains one of the most powerful channels. The reason is clear, email is generating one of the highest ROI for marketers. In fact, email offers businesses the power to reach customers in a place most people visit every day, their inbox.
Main Advantages of an Email Campaign:
• Products and services can be visualized
• Customizable content of the messages
• Able to intergrade into other marketing tactics
• Offers significant reach on any device
• It is one of the less intrusive channels
• Drives conversions and boosts sales
• Measurable results and records high ROI
• Promotes company services
• Keeps customers informed
• Strengthens relationships with customers
• Builds credibility
For all the reasons listed above, email is by far one of the most effective channels. It attracts and engages with an audience while generating sales for your business. However, standing out from the crowd means creating a top-notch email marketing campaign. Need some inspiration? Have a look at some great cases:
1) “LinkedIn”: Being Human
This email campaign invited the recipient to attend a live software demo hosted by a LinkedIn expert. Why is it top-rated? It made a truly personal connection by showing LinkedIn’s “human side”, with an email signature featuring an actual employee (yes, including a picture!). If someone was indeed curious about this offer, it would be hard to turn down a walkthrough with the expert who could answer any questions, live.
This way, the campaign featured a call to action, not once, but twice, making it almost impossible to ignore it.
2) “Poncho”: Great Design
Poncho paired super simple design with brief and clever copy. Additionally, it sent customizable weather forecast emails. They were colorful, including images and GIFs which are easy to “consume”, eye-catching and have a strong emotional impact. Thus, let’s talk about personalized and beautiful communication!
3) “Stitcher”: Making a Personal Connection
Individuals crave for a personalized experience. When emails appear to be created especially for you, admit it, you feel special. Stitcher provided its recipients with emails immediately. So, people do not wait to open and went on to ask them to update their preferences to deliver a more personalized experience. This customer-focused email campaign was super effective in the way that it made the recipient feel like their likes, dislikes, and opinions do matter. Not all email campaigns are about direct sales; still, every email communication should be about connecting and building a relationship with the subscriber.
4) “UncommonGoods”: Great CTA
You’ve heard it a million times, CTA is super important. Actually they succeeded in creating a sense of urgency by focusing on the value of acting NOW! Instead of saying, “Order your Mother’s Day gift NOW before Preferred Shipping ends!", the central message asked, “Don’t you think Mom would’ve liked a faster delivery?". It’s not always what you say, but it’s always about how you say it. Conclusion? Invest in copy, you won’t regret it.
5) “Rip Curl”: Inspiring and Actionable
“JOIN THE REVOLUTION" from Rip Curl, a sportswear brand was designed to lead people to believe that there’s a “revolution" taking place and that it was their turn to participate in the action. People want to be part of something that’s bigger than themselves, and this email campaign aimed to motivate them to do so by purchasing Rip Curl’s product. Despite the fact that you did have to enter your credit card’s info, the campaign made you believe that you were becoming the “owner” of something more than just a product.
On the whole, all the above email campaigns share the following elements that can be applied to any campaign:
• Aligning your message and design
• Personalizing email elements
• Leveraging content strategically
• Adding emotion to the information
In conclusion, email marketing is one of the best investments businesses can make. And don’t forget, it arrives right at your doorstep, okay okay, your inbox.
So what are you waiting for? Start your success story today. Use email messaging through our API, web interface or SMTP to send personalized newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers, using their personal & behavioral data.