CASE STUDY
Foodpanda

About Foodpanda

The Foodpanda group is the leading online food delivery marketplace in emerging markets. It enables restaurants to become visible in the online and mobile world and provides them with industry-leading software and technology to generate additional demand. For consumers, Foodpanda offers the convenience to order food online and the widest gastronomic range, from which they can choose their favorite meal via app or online, just with a few fingertips. Foodpanda was founded in 2012 and managed to expand at an impressive speed. Nowadays, it is operating across 3 continents, 22 countries, 450 cities. Its headquarters are in Berlin, Germany and its team counts more than 2500 people worldwide.

Foodpanda and SMS

Security

At Foodpanda, transactions’ security is among their top priorities. This is why they chose to add an extra layer of security to their application and send One-time codes through SMS so to:

1. authenticate all users during their registration,

2. verify several orders (based on custom criteria).

Confirmations & Notifications

As soon as users place their orders, Foodpanda initiates a series of confirmation and notification SMSes, aiming to inform both users and restaurants on every stage of the process (order confirmation, order updates, delivery notification etc.).

Most of Foodpanda messages are long SMS (concatenated) and include Unicode characters.

Routee and Foodpanda

As people of Foodpanda stated, it was a difficult task searching for one major partner who would be their main provider in all 22 countries they operate and in those to operate in the near future. Stability, deliverability and continuity were, and remain the prerequisites of Foodpanda.

We at Routee, together with the amazing people of Foodpanda, bridged our systems using our SMS API and managed to build Foodpanda’s desired communication flow.

The results are impressive, as we managed to:
• Achieve an average global delivery rate of 96%
• Keep the service up and running 99,992%